Shop The Daloo3a Way

1/12/2014

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So if you haven't already heard about the fabulous new premier e-boutique Daloo3a, it is my pleasure to formally introduce you.

Founded by my close friends Lana Khoury and Mohamed 'Kaku' Saeed. 'Daloo3a' meaning 'spoilt' in Arabic really harmonises with the concept of the company. This online retailer sets itself apart as they offer their fashion conscious clientele an array of eclectic designs by upcoming designers from across the globe. Not only does this tantalise and excite the consumers but Daloo3a also facilitates a platform for emerging designers to showcase their collection internationally.

Last night was their big launch party at Movida in London and in true Daloo3a style, guests were spoilt to the max. Items by the designers were displayed beautifully for everyone to view while sushi and cupcakes were being served. What's more with sponsors like Russian Standard Vodka and Patron Tequila, you don't need much of an imagination to know drinks were flowing.

As can be seen on their website, 'Daloo3a is not just an online fashion destination - it's a lifestyle'.
www.daloo3a.co.uk/
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Kaku & Lana presenting Daloo3a
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Luxury Middle East : Culture as a Brand

22/2/2012

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Lofgren argues in his 2006 book, Magic, Culture And The New Economy, that culture is becoming a brand and that this is due to design. ‘A lot of energy is devoted to producing not only material commodities and services, but also atmosphere, symbols, images, icons, auras, experiences and events’ (p.13). We can see this through the recent developments in the Middle East. The ‘Gulf has become an international luxury brand ... For the first time in history great hotels rather than great public works such as the Eiffel Tower or Golden Gate Bridge are becoming the iconic structures that define a region’ (J/Brice Design, interview, 2010).
 An obvious example would be that of the Burj Al Arab in Dubai which completely transformed the way designers construct hotels, or other developments like the Vallagio Mall in Doha, Yas Marina Circuit in Abu Dhabi, SkyBar in Beirut and others alike, all of which capture the lavish Middle Eastern culture which arguably benefits the economy of a city. 
Designers play with the concept of ‘culture’ and the ‘Luxury Middle East’ to make an impression and attract global and local attention. With limitless technology and deep pockets, it’s no wonder those in the West prefer doing business in the Middle East. 

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